In the ever-evolving landscape of artificial intelligence, the November 2022 debut of ChatGPT by OpenAI marked a watershed moment that underlined the seismic shift generative AI is poised to bring to the realm of marketing. The unveiling of version 3.5 made it abundantly clear that this innovative technology would wield a profound influence across the spectrum of marketing activities, from creative brainstorming to the fine-tuning of media strategies. However, it's important to note that 3.5 merely scratched the surface, as OpenAI's relentless pace in advancing the ChatGPT product continues to astound.